Shut in bloggers everywhere face the problems of Blog Smog…don’t let it happen to you! A greenish, ghoulish Blogger stars in Dentyne’s mini-website. Working with McCann, I helped develop a gritty, lo-fi direction for Blog Smog web advertising. The campaign involved a minute long video piece as well as web banners done in the style. McCann also got custom t-shirts printed with our graphics on them. The video portion was also accepted into the Annecy animation festival’s Official Selection.
I was responsible for:
Concept Development/Art Direction/Design/Animation