The Greetings Project
The Greetings Project is a sequence of postcards that tell a poem. The story is told as a person flips through each postcard. A big part of this project was the typography in each section, which was designed individually on each postcard. The overall message is positive and uplifting with the idea to inspire. As a personal piece, The Greetings Project was designed as a campaign that consisted of video, web and print.
We created a digital home for the Greetings Project. The site served as a space to view the film, share the project, and buy the book. Each Postcard was custom made to fit with the poem and have its own flair as well. After designing the cards, we shot and animated a short film as a part of the project.
I was responsible for:
Concept/Art Direction/Design/Production/Project Management