Ronald McDonald House Charities
I teamed up with Leo Burnett to create a charming PSA for Ronald McDonald House Charities. The message states that things are better when they’re with the things they should be with – like a saltshaker with its pepper partner. Another necessary pairing is a family with their sick child undergoing medical treatment. RMHC is a non-profit organization that raises money so they can create housing for families to live close by, during a child’s stay in a hospital. Josh and I experimented with a handful of tactile mix-media styles to tell the story of RMHC’s 20 year history. The result was shown at RMHC’s annual gala. It also made it to Cannes as part of the festival’s Official Selection.
I was responsible for:
Concept Development/Art Direction/Design/Animation